Privacy policy

Last updated on Friday 27th March

Introduction

Wise Owl Business Solutions Ltd (Wise Owl, we) respects your privacy and is committed to protecting personal data.

This privacy policy explains how we collect, use, store and share personal data when you:

• visit our website at https://www.wiseowl.co.uk;

• contact us about our courses or services;

• book or attend training;

• sign up for newsletters or other marketing;

• interact with advertising, cookies and consent tools on our website.

This policy is intended for website visitors, customers and prospective customers worldwide.

Who we are

Our conatact details are as follows:

If you have any questions about this Privacy Policy or want to exercise your data protection rights, please contact us using the details above.

What personal data we collect

We may collect and use the following categories of personal data. Information that you provide directly may include:

• your name;

• company name;

• your job title;

• your email address;

• your telephone number;

• your course enquiry and booking details;

• your newsletter preferences;

• any other information you choose to provide to us.

In addition, when you use our website, we may collect information such as:

• your IP address;

• your browser type and version;

• your device type and operating system;

• your approximate geographic location derived from your IP address;

• the pages you view and your route taken through our site;

• the date and time of your visits to our website;

• your referring website or source;

• your cookie identifiers and consent preferences.

We may also receive information from providers who support our website, analytics, email communications, advertising, consent management, hosting or IT services.

How we use personal data

We use personal data for the following purposes:

• to operate, maintain and improve our website;

• to respond to enquiries and provide information about our courses and services;

• to manage bookings, training delivery, administration and customer support;

• to send service messages relating to bookings or enquiries;

• to send newsletters and marketing communications where permitted;

• to understand how our website is used and how it performs;

• to display and manage advertising on the website, including Google AdSense;

• to store and manage users’ cookie and consent choices;

• to monitor security, prevent misuse and protect our systems;

• to comply with legal, tax, accounting and regulatory obligations.

We process personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests. These legitimate interests include:

• running and improving our business and website;

• responding to business enquiries;

• managing customer relationships;

• keeping our systems secure;

• measuring website performance;

• limited B2B marketing where permitted by law.

We rely on consent where required, including for:

• non-essential cookies and similar technologies;

• certain direct marketing communications;

• certain advertising and advertisement personalisation activities.

We may process personal data where this is necessary to comply with a legal obligation, for example in relation to tax, accounting, fraud prevention or law enforcement requests.

Marketing

We may send you information about our courses, newsletters, services and related resources:

• where you have asked to receive it;

• where you have consented;

• ohere we are otherwise permitted by law to do so.

You can stop receiving marketing emails at any time by clicking on the unsubscribe link in the email or by contacting us at default@wiseowl.co.uk.

Cookies, consent and advertising

We use cookies and similar technologies on our website. Some cookies are strictly necessary for the website to function. Other cookies are optional, such as analytics and advertising cookies.

We use Google AdSense to display advertising on the website. Google and its partners may use cookies or similar technologies to:

• serve ads;

• measure ad performance;

• support fraud prevention and security;

• personalise ads where the user has given consent and this is permitted.

For users in the UK, EEA and other relevant regions, we use Google’s CMP to collect and manage consent choices in line with Google’s publisher requirements. Google’s guidance says a certified CMP integrated with the TCF is required for personalised ads in the UK and EEA, and publishers must obtain consent where legally required for cookies or other local storage and for collection, sharing and use of personal data for ads personalisation. Non-essential cookies should not be set without valid consent, and users should be able to enable or disable them easily. You can change your choices at any time by clicking on the Cookie Settings link on our website.

Who we share personal data with

We may share personal data with trusted third parties where necessary for the purposes described in this policy, including:

• website analytics providers;

• regulators, courts, law enforcement bodies and government authorities where required;

• advertising, consent and related technology providers, including Google, where applicable and subject to your choices.

We do not sell personal data.

How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes set out in this policy, including to meet legal, regulatory, tax, accounting and record-keeping requirements.

Typical retention periods may include:

• for general enquiries, up to 24 months after the last meaningful contact;

• for customer, booking and contract records, up to 6 years after the end of the relevant financial year or business relationship;

• for marketing records, until you unsubscribe, withdraw consent, or we decide the record is no longer required;

• for consent records, for as long as needed to demonstrate and manage consent choices;

• for cookie-related data, for the periods set out in our cookie policy or the relevant provider’s settings.

These periods may be adjusted where we need to keep information longer to establish, defend or pursue legal claims, or to meet a legal requirement.

Your rights

Where applicable, you may have the right to:

• request access to your personal data;

• request correction of inaccurate or incomplete data;

• request erasure of your personal data;

• request restriction of processing;

• object to processing;

• request transfer of your data in a portable format;

• withdraw consent at any time, where we rely on consent.

If you are unhappy with how we handle your personal data, you may complain to the UK Information Commissioner’s Office.

We use reasonable technical and organisational measures to help protect personal data against unauthorised access, loss, misuse or alteration. However, no method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

Third-party links

Our website may contain links to third-party websites, services or social media platforms. We are not responsible for their privacy practices. You should read their own privacy notices before providing personal data to them.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Last updated date at the top of this page.